Protecting our customers from financial loss since 1950.

Your family, your business and your possessions are all important to you, but you may not know how to best protect them. We have the experience to navigate the unique risks you face, serving as your insurance advisor in Michigan.  The Emil Rummel Agency is an independent insurance agency, family owned and operated, now in its fourth generation of ownership.
generations of caring for our customers
years of experience & trusted advice
locations throughout Michigan
team dedicated to serve you

The key to our agency’s success over the years is we care about our customers and treat their insurance needs as if they were our own.

This means we take the time to ask you questions, listen to your responses, discuss your insurance requirements and educate you on how insurance protects you from financial loss.

Service, whether it is in response to an insurance claim or general question, is the most important value we offer you.

Your satisfaction is very important to us. We work hard to build a trusted relationship with you.  Give us a call and find out what it’s like to work with caring, knowledgeable and experienced insurance professionals!  You’ll be glad you did.

Our Core Values
What Sets Us Apart


As an independent insurance agency we have great relationships with many well-known, reputable insurance companies, giving you the power of choice.


Our insurance professionals have years of experience in the insurance industry and serve as your advocate from selecting coverage through filing a claim.


As a Trusted Choice independent agency we have many insurance companies to work with and a pledge of service that we take very seriously.

Trusted Choice – Pledge of Performance

Trusted Choice® agencies are insurance and financial services firms whose access to multiple companies and commitment to quality service enable us to offer our clients competitive pricing, a broad choice of products and unparalleled advocacy.

As a Trusted Choice® agency, we are dedicated to you and are committed to treating you as a person, not a policy. This commitment means we shall:

Understand your needs as a member of your local community

Use our broad market access to provide you choices that help result in solutions to address your needs

Communicate quickly and effectively in a way that works for you, whether it's in-person or electronically

Provide sound guidance as a knowledgeable professional who is passionate about insurance

Be there to adapt your coverage as your family's and business's needs change

Be a trusted resource who supports and guides you through the claims process

We pledge this to you, our clients and ask that you let us know if we fail to meet our commitment, so we may take corrective action.