Brewery Insurance - Emil Rummel Agency - Michigan Insurance Specialists Skip to main content

Authentic – Honest – Independent

Make sure your INSURANCE AGENT meets the same standard of QUALITY as your BREW.

It’s different when you talk to someone who understands your business; what gets you excited by day and what keeps you up at night.  Our specialty is leading you to make informed insurance decisions that you can feel good about.

Let’s talk.

This is episode 1 of our new “A Beer with…” series.

In this episode, the Rummel Agency, sits down with Chris and Cody, owners of Oracle Brewing, to have a conversation over a beer!
We talk about:

  • Old Town Saginaw and Oracle Brewing’s role in revitalizing their community
  • What Beers are on tap that we are drinking
  • Style of Beer Chris and Cody love to drink and brew
  • Why Rummel Agency was a good fit for their business
  • Plans for the future of Oracle Brewing
  • 1 year anniversary
  • how to stay in contact

 Be sure to watch for new locations and conversations about BEER coming soon!

The following 4 videos were taken during Michigan Craft Beer Week.  Join us as we visit insureds around Frankenmuth.  Starting at Frankenmuth Brewery, then on to Zehnder’s Taproom, Michigan on Main and ending the week with Greg Rummel out at the World Expo of Beer at Harvey Kern Pavilion.

The Rummel Agency has been specializing in Brewery Insurance for over 30 yrs, being one of the first Agencies in Michigan to help support craft beer.


Each year, beer weeks celebrate the culture and community of craft brewers across the U.S.

The Brewers Association is happy to assemble American Craft Beer Week®, each May.  It is running May 14-20, which runs right into the Frankenmuth World Expo of Beer this weekend.  As the Premiere Craft Brewery Insurance Agency in Michigan, we are happy to be out in our community this week supporting both of these events. Be sure to check back daily for a new video from each of his adventures.

American Craft Beer Week

Brewers Association

 “Beer makes you feel the way you ought to feel without beer”

-Henry Lawson

Meet your Brewery Specialist

Greg Rummel

“We are very proud to bring the best possible coverage and service to this great industry in the great state of Michigan.”

Are You Protected?

Let’s face it. Insurance isn’t the most interesting topic. However, the proper coverage can mean the difference between losing everything or not.
Explore the interactive scene below and see if you’re protected.


Liquor Liability

Risk Factor

If a patron is over-served at your establishment, you may be held responsible and liable for damages or injuries related to the patron’s intoxication.


Liquor liability insurance covers defense costs and damages to persons and property caused by intoxicated patrons. Training staff to recognize patrons who pose a liquor liability risk is a key risk control measure to consider.

Spoilage, Contamination, and Product Recall

Risk Factor

If a batch of beer is contaminated or in some way unfit to serve, breweries have much to lose, including the cost of additional materials, production time, disposal of product, and loss of revenue. If the batch makes it to store shelves, it becomes even more costly, both in direct revenue and brand reputation.


Seek coverage for spoilage, contamination, and product recall to help offset the costs associated with these events.

Employment Practices Liability Insurance (EPLI)

Risk Factor

It’s estimated that three out of five businesses will be sued by their employees. Companies are vulnerable during the pre-hire process, actual employment, and during a reduction in workforce. Claims can arise in any size operation. You can do everything right and still be sued.


Coverage comes in the form of a standalone policy. This coverage is critical to your risk management strategy as it protects against discrimination, wrongful termination, sexual harassment, and other employment-related allegations.

Equipment Failure

Risk Factor

There is a high risk of equipment breakdown in the brewery business. When machines don’t work, beer can’t be brewed. You lose valuable time and profits while repairs are being made.


Mechanical breakdown is typically not covered under a commercial property insurance policy. Rather, obtaining systems breakdown coverage addresses this exposure.

Cyber Liability

Risk Factor

Customers or employees who entrust you with private information, such as credit card or social security numbers, put you at risk. If this data is lost, stolen, or compromised, you may be legally obligated to alert those affected by the breach.


Securing a cyber liability policy can cover expenses associated with compliance requirements, such as data breach notification, securing legal counsel to advise on incident response, credit monitoring services, public relations expenses, and paying for regulatory defense and penalties arising from privacy law violations.

Environmental Liability

Risk Factor

Environmental liability exposures are not just for oil companies, nuclear power plants, and industrial mining operations. Breweries have wastewater and waste management concerns. Depending on the location of the brewery, previous use of property may also be an issue.


Strict liability laws apply to the brewing industry. Court-ordered injunctions, fines, and cleanup costs can be crippling. Almost all commercial liability policies contain some type of pollution exclusion. Coverage exists for this exposure through a standalone policy.

Premises Liability

Risk Factor

If open to the public, you are responsible for the well-being of visitors. This exposure is amplified if you offer brewery tours.


Given the possible hazards guests can be exposed to, it is important to keep tours confined to safe areas and preplanned routes. General liability insurance provides coverage for bodily injury, physical injury, or other personal injury related claims.

Workers' Compensation

Risk Factor

Workers' compensation coverage is required by law. There is high demand for craft beer, but demand can lead to haste. Haste leads to accidents, accidents lead to injuries, and injuries lead to increased workers' compensation costs.


Promoting workplace safety and managing exposures can significantly reduce the frequency and severity of workplace injuries. Proactively addressing high risk scenarios helps control workers' compensation costs.


Risk Factor

Brewing equipment is a significant financial investment. Couple that with an above-average exposure to loss, and selecting the correct coverage here is critical.


Commercial property insurance will indemnify you for property damaged or destroyed due to a covered loss. Selecting an adequate limit of insurance that responds to as many perils as possible negates that risk.

Business Auto Insurance

Risk Factor

Automobile exposures are significant, especially if you handle your own distribution.


Employees need to be trained and aware of the exposures associated with driving for the brewery. Business auto insurance provides coverage for damages arising out of the use of automobiles for business purposes. A fleet safety program is a critical risk management strategy.

Supply Chain

Risk Factor

As the brewing industry grows, supplies may become increasingly difficult or competitive to acquire. Making sure you have the adequate amount of Chinook hops for your spring seasonal can be the difference between having product to sell or not.


Diversifying suppliers, maintaining dialogue with back-up suppliers, monitoring the resource environment, and negotiating forward contracts can prevent disruption in production. Insurance coverage for contingent business income can be also obtained.

Special Events

Risk Factor

Breweries often participate in numerous events throughout the year. Many insurance policies contain what’s known as a designated premises endorsement. At a high level, this limits coverage to the premise named on the policy (the brewery). Participating in Craft Beer Expo or 5k Fun Run? Liability associated with events like those may not be covered.


Make sure you have coverage that extends to any events in which you wish to participate.


Risk Factor

What do you do if one of your trusted employees is found guilty of doing something dishonest as it relates to his or her work with you?


Crime coverage can be obtained in your commercial property insurance policy, but coverage is very limited. Consider a standalone policy as well.


Risk Factor

If a bonded brewery fails to pay taxes appropriately, the bond amount can be used to pay the owed taxes as well as any other fees that might accompany the unfulfilled payment.


The brewer's bond is the cost of admission. They are known by a number of names; alcohol tax bonds, liquor license bonds, ATF bonds, and TTB bonds, but they all perform the same function. Government agencies that regulate breweries require bonds to ensure all taxes are paid appropriately. A knowledgeable insurance provider can help you navigate the bonding process.